June 7, 2023

Freedom Finance Global PLC has placed two-year US dollar-denominated bonds for CITIX Ltd. on the Astana International Exchange (AIX). These bonds are listed on AIX under the trading code CITIX.0625, with a total issuance volume of 10 million US dollars and a quarterly coupon rate of 10.5% per annum.

CITIX Ltd. is a leader in the Kazakh digital outdoor advertising market, with innovative technologies and a presence in Turkey. The company utilizes blockchain technology and unique patented software to place advertisements on electronic smart boards. It is important to note that nearly all (99.1%) of the bond issue was fully allocated among retail clients of Freedom Broker, who have repeatedly shown great interest in high-yield foreign currency bonds from promising local issuers.

The funds raised from this bond issue will be used by CITIX Ltd. to expand its business in Turkey and the UAE.

Sergey Lukyanov, Chairman of the Board of Directors of Freedom Finance Global PLC, stated:
"Today, CITIX Ltd. is one of the fastest-growing players in Kazakhstan's advertising market. A high level of innovation based on cutting-edge blockchain technologies ensures rapid growth and transparency of the company's processes. It has responsibly set the parameters of the bond issue. Steady dynamics in revenue and operational profit growth, ambitious plans for international expansion, and a reliable funding structure confirm CITIX Ltd.'s ability to meet all current and future financial obligations. The technological startup's entry into AIX is a vivid example of our stock market's development. Such placements diversify financial instruments and increase potential issuers' interest in the securities market. Moreover, the high demand from Freedom Broker's clients, who are ready to support domestic companies, was notable after the placement. Besides the potential for high returns, investing allows them to be part of significant stories we witness during the exponential growth of this developer of complex intelligent solutions at the intersection of AdTech and Smart City."

Profile of retail investors from Freedom Broker who purchased CITIX Ltd. bonds:
- Men – 65%, Women – 35%.
- Investor age distribution: 25-34 – 9%, 35-54 – 61%, 55 and older – 30%.

Yana Shoibekova, CEO of CITIX Ltd.:
"Our global goal today is to become an international company rooted in and developing from Kazakhstan, exporting our products and technologies worldwide. The bond issue and investors' trust show that we can achieve this goal. We are witnessing another chapter in a great story made possible by our team and their belief in the product. The funds raised will strengthen our positions in Turkey and launch operations in the UAE."

Reference Information:

Freedom Finance Global PLC is a broker with new capabilities, specializing in serving retail investors. Registered in the AIFC, it holds a license from AFSA and operates under elements of English law. Clients of Freedom Finance Global have direct access to exchange operations on international financial markets (NYSE/NASDAQ, London Stock Exchange, HKEX, Frankfurt Stock Exchange), KASE, and AIX, as well as to the most popular and in-demand service of the holding – participation in initial public offerings (IPOs). The company is part of the international investment group Freedom Holding Corp. The holding's shares have been listed (since October 15, 2019) on the Nasdaq Capital Market under the ticker FRHC. The activities of Freedom Holding Corp. are regulated by the Securities and Exchange Commission (SEC, USA).

CITIX Ltd. is an innovator in the Smart City and AdTech sectors and a leader in the digital outdoor advertising market in Kazakhstan. It develops smart street gadgets – smart boards controlled by its own software using blockchain technology. Since its founding, CITIX Ltd. has installed more than 110 smart boards in Kazakhstan, with clients including such brands as Coca-Cola, Apple, and Samsung. Since 2020, CITIX Ltd.'s revenue has more than tripled with significant EBITDA margin growth (15% in 2020 and 50% in 2022) due to the constant increase in installed devices and the average bill per smart board.

Media Contacts:
Ramіna Fakhrutdinova – Advisor to the Chairman of the Board of Directors for PR at JSC "Freedom Finance"
E-mail: [email protected]